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SHOW THE THING PEOPLE WANT TO KNOW

Less sales pitch. More “show me.”

Make hands-on reviews, product demos and launch clips that answer real questions. Show the detail, the use case and the tradeoffs behind your verdict.

Start my product video

Free to start · AI and export limits depend on your plan.

Explore the product & tech resources ↓
EDIT IN PROGRESS16:9 / YOUR NEXT CUT
Product & techHERE’S THE DETAIL.00:00:12
The questionThe demonstrationThe verdict
Illustrative edit · Photography: J. S. / Pexels
MADE FOR YOUR NEXTTECH REVIEW / PRODUCT DEMO / LAUNCHYOUR FOOTAGE. YOUR FINAL SAY.
AN EDIT THAT SERVES THE STORY

Start with the moment.
Shape everything around it.

  1. 01

    Pick the question

    What does the viewer need to see that a product photo cannot show? Start with that demonstration.

  2. 02

    Pair claims with evidence

    Use your footage to support the point. Add short callouts for supplied specs and keep the product clear of captions.

  3. 03

    End with a useful verdict

    Keep limitations and tradeoffs in the cut. Make a shorter version around one benefit without losing the context.

STEAL THE STARTING POINT

Your first brief,
already taking shape.

Bring your footage into the editor, tell the agent what matters, then review its work. Adapt this brief to the clips you actually have.

THE EDITING BRIEF
Make a consumer tech review from my footage. Cut the setup at the beginning and the exit at the end. Use purposeful close-ups and short spec callouts from the facts I supply. Keep my voice clear, show the evidence for each point, and preserve the tradeoffs in my verdict.

A starting point you can adapt to your own footage.

THE PRODUCT & TECH RESOURCE SHELF

A little craft goes a long way.

Read the guide, try a focused tool, and bring what you learn back to the timeline.

THE FIELD GUIDE ↗

Product Videos That Answer the Question the Photo Could Not

Every product page already has photos. A product video only earns its place by answering what the photos left unanswered, and most of them never get around to it.

Read the full guide →

Before your first cut.

Can I add specifications and callouts?+

Yes. Supply the facts and check every label before publishing. Use callouts to clarify what the footage shows.

Can the AI make the whole edit?+

It can help build a rough cut and apply edits. Review the pacing, captions, factual claims and output yourself before sharing.

What does it cost?+

You can start on the free plan. AI credits, export resolution and other allowances depend on your account. Compare the current plans before you begin.

MAKE THE NEXT ONE YOURS

Less sales pitch. More “show me.”

Start my product videoAlready have an account? Open the editor ↗

More than one kind of creator?

There’s room for your other ideas, too.