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A SMALL SCREEN. A CLEAR IDEA.

Make the first frame mean something.

Build vertical videos around one idea: a reveal, a useful tip, a story or a product in action. Bring the hook, captions and pacing together without losing your voice.

Start my vertical video

Free to start · AI and export limits depend on your plan.

Explore the tiktok & reels resources ↓
EDIT IN PROGRESS9:16 / YOUR NEXT CUT
TikTok & ReelsWAIT FOR THE REVEAL.00:00:12
A reason to stopThe good partA clear payoff
Illustrative edit · Photography: Dominik Gryzbon / Pexels
MADE FOR YOUR NEXTTIKTOK / REELS / YOUTUBE SHORTSYOUR FOOTAGE. YOUR FINAL SAY.
AN EDIT THAT SERVES THE STORY

Start with the moment.
Shape everything around it.

  1. 01

    Lead with the idea

    Show what the video delivers in its opening frame. Skip the long introduction and make the promise specific.

  2. 02

    Design for the phone

    Build a 9:16 cut. Keep the subject and key text away from the edges, then preview against the destination app’s interface.

  3. 03

    Check the silent version

    Read the captions with the sound off. Then listen again and make sure music supports your voice rather than competing with it.

STEAL THE STARTING POINT

Your first brief,
already taking shape.

Bring your footage into the editor, tell the agent what matters, then review its work. Adapt this brief to the clips you actually have.

THE EDITING BRIEF
Create a vertical cut around this one idea. Open with the strongest relevant moment, remove repeated setup, and end with the payoff. Use readable captions and a few purposeful emphasis words. Keep text clear of interface areas and keep my voice above the music.

A starting point you can adapt to your own footage.

THE TIKTOK & REELS RESOURCE SHELF

A little craft goes a long way.

Read the guide, try a focused tool, and bring what you learn back to the timeline.

THE FIELD GUIDE ↗

How to repurpose one video for every platform

Exporting the same 16:9 file to every platform wastes most of the screen and buries your subject. Repurposing properly means reframing, not just resizing — and it does not have to mean four separate edits.

Read the full guide →

Before your first cut.

Will this make my video go viral?+

No editor can promise reach. Focus on a clear idea, a strong opening and a useful or entertaining payoff, then learn from your own audience.

Can I reuse a longer video?+

Yes. Choose a complete section, reframe it, and adapt the captions and pacing. Our repurposing guide walks through the decisions for each version.

What does it cost?+

You can start on the free plan. AI credits, export resolution and other allowances depend on your account. Compare the current plans before you begin.

MAKE THE NEXT ONE YOURS

Make the first frame mean something.

Start my vertical videoAlready have an account? Open the editor ↗

More than one kind of creator?

There’s room for your other ideas, too.