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EXPLAINER / 20s · STARTUPS TEMPLATE

The problem, solved

The explainer that sells a product without footage: the pain as a message thread, the search everyone has typed, your product named, and why it is better. Add your own footage, change every word, and keep editing it like any other Vidmoat project.

Format
vertical 9:16
Length
19 seconds
Scenes
5 footage slots
Look
Launch

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Preview uses your last applied changes. Empty footage slots show a labelled placeholder. No music or generated media is included.

01 4.5s · Optional: a relatable setting
No footage selected
Use an image or a video at least 4.5 seconds long. Videos use their opening seconds; adjust the trim in the editor.
02 4s · Optional: a screen recording
No footage selected
Use an image or a video at least 4 seconds long. Videos use their opening seconds; adjust the trim in the editor.
03 3s · Optional: the product
No footage selected
Use an image or a video at least 3 seconds long. Videos use their opening seconds; adjust the trim in the editor.
04 4.5s · Optional: the product in use
No footage selected
Use an image or a video at least 4.5 seconds long. Videos use their opening seconds; adjust the trim in the editor.
05 3s · Optional: your logo
No footage selected
Use an image or a video at least 3 seconds long. Videos use their opening seconds; adjust the trim in the editor.
Your footage is ready

You can add missing footage in the editor. Your existing projects stay unchanged when you create a new project. Normal plan limits apply.

SCENE BY SCENE

What is in this template

Sample wording is a starting point. Timing, text and footage all stay editable.

  1. 01
    Your managerIs the report ready? | Still copying numbers... | Again? · Footage: Optional: a relatable setting
    4.5s
  2. 02
    a faster way to build reportsSound familiar? · Footage: Optional: a screen recording
    4s
  3. 03
    Meet YourProductReports that build themselves · Footage: Optional: the product
    3s
  4. 04
    Why teams switchSet up in minutes | Connects to your tools | No spreadsheets · Footage: Optional: the product in use
    4.5s
  5. 05
    Start freeyourproduct.com · Footage: Optional: your logo
    3s
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See all 64 templates →

LAUNCH DAY / 9:16We are live.
9:16 · 16s↗

Launch day

A launch-day post for Reels, TikTok, Shorts and LinkedIn: the words take over the frame, two features in animated cards and where to try it. No footage needed.

5 footage slots · Preview & customize →
FUNDING / ANNOUNCEMENTWe raised $2.5M.
9:16 · 17s↗

We raised

Announce a round the way founders post it: the news, the figure rolling up, who backed you, what the money is for, and that you are hiring. Replace every figure and name with your own.

5 footage slots · Preview & customize →
LAUNCH / MOTIONIntroducing your product.
16:9 · 20s↗

Introducing your product

The launch film for your site and socials, with no footage needed: the problem typed into a search bar, the product named, what it does ticking in, a figure that rolls up, and your logo on the end card.

5 footage slots · Preview & customize →
HIRING / CAREERSCome build with us.
1:1 · 16s↗

We are hiring

A careers post for LinkedIn and the feed: the open roles in animated cards, why people join, and where to apply.

5 footage slots · Preview & customize →
MILESTONE / TRACTION10,000 users.
9:16 · 15.5s↗

Milestone unlocked

Celebrate a milestone with numbers that roll up and a payment notification that drops in. Use your real figures: every number here is a placeholder.

5 footage slots · Preview & customize →
TEASER / WAITLISTComing soon.
9:16 · 13.5s↗

Something is coming

Build the waitlist before launch: a teaser that takes over the frame, what early access gets people, and where to sign up.

4 footage slots · Preview & customize →